John J Circello

Sales Associate/GRI

Basking Ridge

665 Martinsville Road, Suite 108

Basking Ridge, NJ07920

Main: 908-580-5000 Office: 908-580-5000
Cell: 908-868-4444 Fax: 908-580-5022
Direct: 908-868-4444
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Welcome to my Website


         "Establishing Advanced Technologies

                 in Todays Market Place and


             Building Client Relations For Life"




              Prudential Real Estate

    Ranked Highest in Three Segments of

    J.D. Power & Associates 2013 Study


Berkshire Hathaway Home Services

              Branding Unveiled

Inman News®

Warren Buffett's new franchise network, Berkshire Hathaway HomeServices, today unveiled the branding the company hopes will be adopted by brokerages affiliated with Prudential Real Estate and Real Living. 

Buffett got into the franchising game in October, when HomeServices of America Inc. -- a Berkshire Hathaway affiliate that's the second-largest real estate brokerage in the nation -- acquired a majority interest in the Prudential Real Estate and Real Living brands from Brookfield Asset Management.

HomeServices and Brookfield formed a joint venture, HSF Affiliates LLC, which will roll out the new franchise brand later this year while continuing to operate the Real Living and Prudential Real Estate affiliate networks.

The brand "will be available in late 2013," the company said today. The Berkshire Hathaway name is front and center in the branding, and that's by design.

"The brand's strongest asset is the Berkshire Hathaway name itself," said Kevin Ostler, communications manager for HSF Affiliates LLC, HomeServices' new franchise wing.

The rich cabernet color, Ostler said, makes the brand stand out from the red-and-blue dominated branding of much of the real estate industry. It also gives distinction, he said. "It's the color of royalty."

Initial reactions to the cream and cabernet-colored branding were positive. Joel Burslem, partner at real estate design firm 1000watt Consulting, gave a thumbs up on Twitter.

How the Berkshire Hathaway HomeServices brand will appear on marketing materials.

Chris Nichols, broker-owner of Orem, Utah-based Prudential Utah Elite Real Estate, was at Prudential Real Estate Sales Convention in Las Vegas where the new logo and identity were announced this morning. He said Berkshire Hathaway HomeServices was "excited for the new color and branding with a focus on the strength and integrity of the Berkshire Hathaway name."

In a video played as part of rollout of the branding, Nichols said Buffett expressed his confidence in real estate going forward.

Under the terms of the 2011 sale of the Prudential Real Estate brand to Brookfield Asset Management, the brand is slated to fade away when the last rights expire in the late 2020s.

All nine of the HomeServices-owned Prudential-branded brokerages are transitioning to the new branding, said Earl Lee, CEO of HSF Affiliates.


Warren Buffett Just Made A Huge Bet
On The US Housing Market

Warren Buffet 


Perhaps the most bullish indicator for U.S. housing is Warren Buffett.

The legendary investor has been buying up real-estate brokerages around the country as he bets on a housing turnaround. Now, he is partnering with Brookfield Asset Management, a Canadian real-estate investor, to more than double the size of his brokerage business.

Bloomberg Businessweek's Noah Buhayar has the details:

Berkshire’s HomeServices of America Inc. unit will be the majority owner of the venture to manage a U.S. residential real-estate affiliate network, according to a statement on the new company’s website. The firms plan to offer a new franchise brand, Berkshire Hathaway Home Services, starting next year. Brookfield’s network has operated under the Prudential Real Estate and Real Living Real Estate brands.

Berkshire’s managers have been positioning the firm to benefit as the U.S. home market recovers from its worst slump in seven decades. The Omaha, Nebraska-based company has bought a brickmaker, won the loan portfolio of bankrupt mortgage lender Residential Capital LLC at auction and built its HomeServices unit by agreeing to acquire real-estate brokerages in states including Oregon and Connecticut.

The press release says the brokerages that will make up the new company did a combined $72 billion in sales in 2011. That's more than twice the $32 billion in sales that Berkshire did in 2011 without the new brokerages.

More from the release:

The combined networks of more than 53,000 Prudential Real Estate and Real Living Real Estate agents generated in excess of $72 billion in residential real estate sales volume in 2011, and operate across more than 1,700 U.S. locations.

“Berkshire Hathaway HomeServices is a new franchise brand built upon the financial strength and leadership of Brookfield and HomeServices,” said Warren Buffett, chairman and CEO of Berkshire Hathaway Inc. “I am confident that these partners will deliver value to the residential real estate industry, and I am pleased to have Berkshire Hathaway be a part of the new brand.”
“The strength of the Berkshire Hathaway name, coupled with the operational excellence of HomeServices and the franchising experience of Brookfield, positions Berkshire Hathaway HomeServices® as a leading real estate franchise in the U.S., building on our traditions of exceptional client service and innovation. Brookfield is excited to be a partner in creating a home for the best real estate brokers and agents in the country,” said Bruce Flatt, Brookfield Asset Management CEO.

Buffett has been public about his bullish housing call for a while as he's built his residential real-estate brokerage business, but this is a big addition.

Read more:


       Beautiful Hunterdon County / 33 Pristine Acres



            Horse Property / 9 Stall Barn / Farm Assest

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REALTOR® Leading Edge Society Graduate REALTOR® Institute (GRI) E-Certified Quality Service Certification MLS


Licensed New Jersey Sales Associate


National Association of Realtors
New Jersey Association of Realtors
Somerset / Hunterdon Board of Realtors
Garden State Multiple Listing Service
Ocean County Board of Realtors
Jersey Shore Multiple Listing Service

GRI Designation
Certified Relocation Specialist
Prudential e-Certified Professional
Quality Service Certified
Actively Continuing Education


Service Areas:
Somerset, Hunterdon, Morris, Union, Monmouth and Ocean Counties



  • GRI Designation (Graduate Realtor Institute)
  • Annual RIS-Media (Real Estate Information Systems) Seminar NYC
  • NJAR (New Jersey Association of Realtors) Continuing Education Programs and Designations
  • HSAR (Hunterdon Somerset Association of Realtors) Education Programs
  • NCAR (North Central Association of Realtors) Education Programs
  • Prudential Corporate Head Quarter's Education Programs
  • Spring and Fall Otteau Valuation Group Seminars on Market Status
  • E-Pro Certified Continuing Computer Education
  • Annual Tri-State Convention Atlantic City
  • Annual Prudential Real Estate Convention


  • Residential/Commercial/Land/
  • Fine Homes and Estates
  • Relocation Specialist working with corporate clients nationwide and from around the world.

                                "Shift Happens"


Professional Background

Prudential New Jersey Properties' Basking Ridge office associate John Circello has earned the Graduate REALTOR® Institute (GRI) designation, an established symbol of excellence and commitment to client services. This puts him among a distinguished group of New Jersey Realtors and Realtor-Associates who have achieved this designation. John works with home buyers and sellers throughout Hunterdon, Morris, Somerset, and Union counties.

"John places high importance on continuing education programs to provide his customers with the best possible services," says Ernie Smith, manager of the Basking Ridge office. "He goes above and beyond for every buyer and seller, while helping each achieve their real estate goals."

Personal Background

                          "Higher Standards" 



    A life long resident of Somerset and Union Counties, John is a father of three, has been a Scout leader, coached soccer and participates in a wide variety of community activities.


    Successful as a former contractor and business owner, John has extensive experience in sales, marketing, customer relations and more importantly, an exceptional understanding of real estate value and quality throughout Somerset, Hunterdon, Morris and Union Counties.


    John knows the area well and will keep you informed on today's current market trends. He is a certified relocation specialist with Prudential Relocation Management, working with corporate clients who have transferred into the area from all points across the country and around the world. He is well versed in the "Fine Homes and Estates" market throughout the "Somerset Hills" as well.


    John has also earned the Quality Service Certified recognition, which dictates that all member sales agents follow a well-defined and prescribed process of service to each and every client. He is also tech savy and up to date with the latest in technology for all of your website listings and Internet needs.


    If would like to experience John's dedicated professionalism, loyalty and commitment... give him a call and he will help guide you through the complexities of today's market place.

Personal Interests


  Raising my boys and skiing are two of my life's passions.

Community Involvement

Liason for "The Sunshine Kids Foundation", A nonprofit organization dedicated to helping children with cancer.

      The Sunshine Kids. Dedicated to Children with Cancer.

                        Join us at the annual

                  Charter Day Basking Ridge


Dear Prudential,

     We had the pleasure and fortune of working with John Circello to the purchase of a home we love at Canterbury Estate of Basking Ridge. So terrific was the experience I felt compelled to first tell you what a valuable asset that John is. He represents the epitome of a pleasant, polite, ethical, acuminous and consummate professional.

     For nearly two years in helping us find a new home, John demonstrated a rare balance of patience, persistence, and sound judgment. He has a great flair for knowing when to be aggressive and when to lay back. Along the way, he offered valuable insights about neighborhoods and individual houses, freely offering his own helpful perspectives without ever losing sight of the fact that we would be the one’s living with the ultimate decision. His instinct in anticipation of the unforeseen and preventing crisis was impressive. Additionally, his expertise in house construction and engineering were tremendous.

     John is very responsive and understands what it takes to get things done. From within days presenting our offer to seller to eight months later securing the contract right before the listing set to expire, John made the transaction happen through his incredible hard work, devotion, intelligence, strong negotiating and interpersonal skills. Now the transaction was closed as of last week, John continues his extraordinary assistance for our post closing activities. Thanks to John, we very much look forward to moving into our new home.

John has a real treasure. Prudential Realty has got such a talent. We will recommend John to friends and acquaintances without hesitation and are happy to wish John and Prudential Realty Basking Ridge Office continued success.


 Tony & Helen



Dear Prudential,


     My name is Ilene. My husband and I just signed the contract for a new beautiful home in Warren, NJ that listed at $1,399,000 with the incredible help of John Circello.


  There are times when outstanding performance must be recognized and this is clearly one of them. As you were aware, acquiring this property was EXTREMELY difficult from many standpoints. First and foremost, the seller was also the listing agent for this property and was less than forthright. We were basically deceived throughout the process and ultimately had “ the rug pulled out” from underneath us with outrageous demands during the attorney review process, only to hold us in limbo long enough to find other buyers.


This did not deter John. During the whole process, his “calm and collected” style confronted the owner’s “sense of honor” on multiple occasions without ever alienating this person. He also did an excellent job of “not pushing” us into continuously raising our bid during attorney review but very professionally provided us with his opinion and allowed us make our own decisions. John comes across to clients as extremely competent, empathetic, passionately customer-focused and most importantly—authentic and genuine! He is a sincere pleasure to work with. If not for John, we would have surely given up on this property (which I wanted so much!!!) weeks ago. In fact, once the attorney review process was “dead”, on his own, John maintained contact with the owner to keep his pulse on the situation.


Secondly, John’s work ethic is phenomenal. John is accessible all hours of the day, night and weekends. Throughout this process, we kept asking John to show us new and repeat properties so we would have a  ”back-up” just in case. John tirelessly gave up many hours on three weekends, regularly met us at night and never showed any frustration. The bottom line…he was always there when we needed him!


Third, John is an excellent project manager and relationship builder. During the past two weeks, he interceded, as appropriate, with our lawyer, the mortgage broker, and coordinated our home inspection in 3 hours. John can be counted on to represent Prudential in the manner it deserves and you should be VERY proud having him as part of your team!! I would not hesitate to recommend John to all of my friends. You are lucky to have him at Prudential!

Thanks for listening. I look forward to listing my home with John and hope it can be sold by your office!! 


 Ilene and Richard


 Dear Prudential,

    It was quite a 'journey' to purchase our house, as we were also selling our house and would like to buy and sell at the same time, and we are so glad to have chosen John Circello as our buying agent. His attention to detail, follow-up with other agents and lawyers was exceptional. We also want to thank John especially for his counsel and patience throughout the process, and helping us finalize the mortgage in such a short period of time.

    If you ever need us to talk to a potential client about John and your services, we will be more than happy to oblige. Just let us know. Thank you for your help and friendship.


Brenda and Eric Chen

Prudential New Jersey Real Estate

                          Prudential Basking Ridge                      

                              "ROCK SOLID"



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